Launch offer · 25% off with ALPI25 until 20 October

Materials & Craftsmanship

Understanding the materials we choose

Natural hides and furs, rather than their synthetic imitations.

A flock of fleece sheep, grazing freely on gentle open ground

The material comes first

AlpiForma craftsman — an artisanal selection of natural hides

We choose with the senses first. A material should provoke something: the urge to touch it, a particular play of light, movement or depth. Then we test what emotion cannot tell us: quality, density, suppleness, finish, composition, intended use and durability.

Putting an existing material to good use

At AlpiForma, acting responsibly starts with a choice of material: making the most of a natural material that already exists rather than replacing it with a synthetic imitation, often polyester or acrylic derived from petrochemicals. That means seeking to understand where a material comes from and who works it, and keeping pieces whose making justifies holding on to them. We state what the available documents establish, and nothing beyond that.

Sheepskins and lambskins that, depending on the reference, come from the food chain; selected for their quality and how they hold up over time.

Hides & furs

Materials that differ in origin, fibre, density and finish.

One origin, two expressions. Depending on the wool length kept and the finish applied, the same hide changes in look and behaviour — without changing breed or origin.

  • Tibetan lamb

    Ivory Tibetan lamb fur — long, naturally curled locks

    Tibetan lamb is defined by long, supple, naturally wavy locks. Light catches the curls, movement remains visible and the material adds instant depth.

  • New Zealand merino sheepskin — Unshorn

    Close-up of a long-wool New Zealand sheepskin in ivory

    Soft, generous, naturally enveloping

  • New Zealand merino sheepskin — Shorn finish

    Close-up of a sheared New Zealand sheepskin in ivory

    Dense, compact, with a naturally rounded relief

  • Shorn sheepskin — Icelandic style

    Shorn sheepskin, Icelandic style — surface compacte et texturée, ivory colourway

    A shorn hide as well: the pile is cut back, the surface stays compact and strongly textured, with a more irregular relief than an even shearing gives. “Icelandic style” names that visual expression and nothing else — it is not an indication of origin.

  • Goatskin

    Goatskin, short pile and graphic markings

    Shorter-haired, smoother and more graphic, goatskin belongs to a different register. Its natural markings and lustre make an excellent counterpoint to more voluminous materials.

  • Rabbit fur

    Rabbit fur, short and dense pile, teinte naturelle

    Rabbit fur is short, dense and exceptionally soft. We pay specific attention to the origin and traceability information attached to the relevant references.

Fine fibres & textile blends

Fibres chosen for their handle, their warmth, their drape and how they hold up over time. Some pieces are blends: we state the composition.

Alpaca throw with lambskin trim

Alpaca & merino

65% alpaca, 26% merino, 9% polyester

Alpaca brings lightness and softness, while merino gives structure and warmth. Together, they create enveloping throws without a sense of weight.

Cashmere and wool throw

Cashmere & merino

10% cashmere, 90% merino

Cashmere refines the hand and adds a subtler softness; blended with wool, it remains suited to everyday use while retaining a more precious feel.

Merino Wool Throw — at the foot of a bed, in a chalet bedroom

Merino

Merino wool gives a fine, warm and even knit, supple to the touch and rarely irritating. It is the fibre for pieces you keep around you for hours.

Linen throw with lambskin trim

Linen & cotton

70% linen, 30% cotton

Breathable, lively and lighter in feel, linen is a natural alternative for between seasons and for interiors where less volume is desired. Its irregularities are part of its character.

Understanding & choosing

Every natural material is singular

A natural hide may vary slightly in size, markings, hair length or the distribution of colour. Depending on the reference, we state nominal dimensions or a range and highlight when each piece has its own distinctive pattern. These variations are not flaws; they are part of the material itself.

Close-up of an Icelandic-style sheepskin in ivory, mixing short and longer hairs
Warm alpine interior

Choose for the way it will be used

A bedroom rug, sofa cushion, throw, seat or hospitality project does not call for the same material. If you are choosing between several finishes, we can guide you according to the touch you want, intended use, colour palette and the atmosphere of your interior.

Cushion
Handle comes first, since the hand keeps returning to it. Look for volume and softness before evenness.
Decorative hide
The shape of the hide and the length of the pile make the effect. A hide laid down is read from across the room first.
Rug
On the floor, density matters more than softness: it is what takes the traffic and keeps the surface clean.
Seating
Seating asks for evenness and a firm hold: the material is stretched, fixed, and has to still look right after hours of use.
Throw
Here everything comes down to drape: weight, suppleness and warmth decide more than looks. A good throw is judged unfolded.

Origin, standards & craftsmanship

Quality is not only how a material looks. It also rests on what we can document about its origin, on the standards of the workshops, and on the quality of its transformation through to the finished piece.

Origin & documentation

We work directly with our manufacturers and keep, depending on the product family, the information and documents available on origin, composition and production conditions. We distinguish between what is declared, what is documented and what is verified, without claiming any traceability wider than the one we can establish.

We meet manufacturers before starting a collaboration, on site whenever we can, and keep the relationship going over time.

Production standards

The workshops we work with are selected against high production standards. Our partner manufacturer documents in particular an LWG Gold Rated audit and membership of amfori BSCI. These markers concern the site and its production practices; they are not a general certification of every AlpiForma product.

When a workshop holds an audit, assessment or external certification, we associate it with the site concerned and its actual scope. We never present a workshop certification as a blanket label for the entire collection.

Two crafts, one standard

From raw material to finished object, two complementary crafts answer the same demand for quality.

Materials

From selection through to making up, every stage aims to preserve the character of the material and the quality of its finish.

  1. Selection
  2. Preparation & finishing
  3. Cutting
  4. Making up
  5. Inspection

Furniture

Frame, comfort, cover and finishes are considered as a whole, to secure coherence, durability and quality of execution.

  1. Frame & materials
  2. Padding
  3. Cover preparation
  4. Fitting & assembly
  5. Finishes
  6. Inspection

Stages, techniques and places of manufacture vary with the material, the model and the maker.

For trade professionals

Hoteliers, architects, interior designers and retailers can request samples, specific colours or dimensions, prototypes and selections built around a project — from a private chalet to a complete fit-out.

Tell us about your project